Sarah Barbour

Finance Writer

Writing that Means Business

A former senior writer for a Top-40 accounting firm, I’m now a freelance writer and book coach. I work with brands and entrepreneurs engage and inform audiences about all things money.I’ve written for clients in industries ranging from accounting and professional services to private equity, SaaS, mining, and M&A advisory.The common thread in everything I do?Clear messaging that connects with the right audience.

Learn about my services here.

Why Me?

I bring an outsider’s perspective...

Finance can be complicated, and it isn’t always easy to explain to customers and clients exactly what you do and how you help them. As an expert, you’re so familiar with your material that it's sometimes difficult to break concepts down into terms that your clients and customers can easily grasp.You need a way to get all those ideas out of your head, organize them, and weave them into a compelling message.By bringing a fresh set of eyes and an outsider’s perspective, I’m able to see your business from your clients’ point of view. As a result, I can tell them what you want them to know in language that meets them where they are.

… along with experience…

I’ve worked with clients ranging from fintech start-ups to full-service financial firms to turn complex financial topics into clear, jargon-free marketing content. This includes blog posts, thought leadership articles, video scripts, educational materials, and more.

…professionalism…

You can count on me to show up and get the work done. I never miss deadlines, and I always keep commitments.

…and a keen eye for detail

Finally, let’s not forget that finance is all about getting it right, from basic math to regulatory compliance. As a former editor, I bring obsessive attention to a field where precision and attention to detail are vital.

Click here to see some of my work.

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Services

Marketing Content

But not just any content.The kind built on solid research, tailored to your audience, and designed to showcase your expertise. I make complex ideas approachable and craft pieces that inform, inspire, and build trust.Think: case studies, newsletters, blogs, white papers, thought leadership, ebooks, and guides.

Copywriting

The right copy pulls your audience in, earns their trust, and makes it easy to say YES. I do a deep dive into your customers' needs, desires, and goals to craft messages that resonate and persuade.Think: landing pages, sales pages, email sequences, ad copy, and product descriptions.

Ready to write a book that establishes your leadership and supports your business?Whether you’re wrestling with an outline or fine-tuning a finished draft, I'll help shape your thoughts into a book you can be proud of.

Content Optimization

Make the most of what you already have.By auditing, updating, and repurposing your content, I help you maximize impact without starting from scratch.

Sarah has supported our firm with articles and blog posts, accompanied by meta descriptions and social media posts.She was also an integral part of our brand’s website redesign project, curating modern and concise website copy that helps us better connect with our website visitors. We have truly enjoyed working with her!—Logan Luongo
Marketing Manager, Tonneson + Co